Introduction to SEO
In the modern era, the internet has become the most powerful tool at your disposal when it comes to marketing. That being said, it’s difficult to reach the largest market with so many others vying for the same result. This is where SEO comes in – SEO is short for search engine optimization and it’s used as a tool to give your website a good ranking amongst your competitors. A good analogy is that it is a business card – it is the first thing a potential client will see about your business. Statistics have shown that if a website does not show up within the first couple pages of a search that it will likely never be found. With so much to offer your website will simply be overlooked and the potential business lost.
SEO involves the process of rank building; increasing the traffic to your website through search engines with the most important goal being the highest ranking achievable. It is business directed and focuses on the psychology of what clients would type into a search engine, in understanding that, Sotavento Medios can help you get a better understanding of what your market is looking for. Sotavento Medios begin with an SEO analysis of your existing website and the competitive marketplace, follow with the identification of core words and phrases most commonly searched by your target audience and then conclude with the implementation of a strategy with your input, tailored to drive your website into the right direction. Sotavento Medios can help you navigate the complexities of search engine optimization SEO services.
2. How SEO Works
The first step is the most important step and is often times the area that is insufficiently completed or not completed at all. It is the method of selecting the best possible keywords and phrases that are related to the theme of the website and are most likely to be used in a search engine when looking for a website with the information the site is providing. This is a critical phase and it may take a few days to a week to find the correct keywords. This is the foundation of the whole optimization process, so careful research and deliberation is compulsory.
Onsite SEO is the method of taking the selected keywords and phrases and implementing them throughout the website to display to the search engine that the site is most relevant to those terms.
Offsite SEO is the most time-consuming element of the whole optimization process and is ongoing. It involves the optimization of an external code and the creation of external content and links that point back to the site to show the search engine that the site is reliable and is an authority on the specified keywords. This is also now the step where most questionable if not unethical methods are used in the form of link farms and spam content.
The final step of SEO is the waiting game. After completing the above steps, the search engine will now need time to index the changes and the site as a whole. This can take anything from a few weeks to several months. Once the site is indexed at a good position for the most relevant keywords, the amount of traffic will dramatically increase and as the SEO is ongoing, you will find that it only continues to improve. Sotavento Medios will provide reports so you can track the progress and ensure that the SEO ranking services are fully functional and effective.
3. Sotavento Medios SEO Services
Our SEO service is based on a comprehensive, practical, and ethical approach to achieving the greater visibility your website needs to stand out in the top rankings of major search engines. Our professional SEO services include expert keyword research and analysis, manual submissions, copywriting (optional), search engine compatibility enhancements, and high-ranking recommendations. From code to copy, Sotavento Medios’ team of SEOs has devoted the time, energy, and ongoing education in the most effective SEO methodologies to ensure that our clients receive quality SEO services. With our economical SEO service, a site can start from scratch and quickly climb to success. This is the best package for a brand new site or one which has no prior search engine exposure. With it, your site will receive a comprehensive SEO overhaul via a well-planned and executed methodology. Due to the SEO overhaul, typical results should be seen within months. And finally, our most popular SEO service. Our goal is to provide top-notch SEO services to those who may not have the largest budgets, who may not necessarily need top rankings for their industry, but still need some level of search engine exposure in order to establish and grow a base of prospective clients. Depending on the client’s needs, this SEO service is geared towards existing sites for small to medium businesses with a target market local or those with an extremely niche market.
4. How Sotavento Medios Helps Clients
Our mission is to provide quality SEO services to those who have a great deal to offer the world yet lack the skill to effectively communicate what they have to offer. High search engine visibility is the key to the success for many online businesses. We are ready to help you with your SEO journey.
